The One Thing You Must Have When Starting Your Own Business

The one thing you need more than anything else when you start your own business, is to have a way to bring yourself back to a state of trust.

Not blind trust, but trust that taking action will get you somewhere.

This is why self-care and emotionally savvy practices are a MUST when you run your own business. They are not a cute “option” for “when you have more time”.

More often than not, profitable inspiration comes from taking action, not from anxiously pondering what ifs!

Without the trust to keep taking action, it’s easy to get stuck on a hamsterwheel of self-doubt, procrastination and a lack of results. Which all keep each other going!

You need: Lots of good ideas. Without ideas, you don’t have a place to start from.

You need: To take action. Without taking action, you don’t find out what works in practice. Often, there is no way to know for sure ahead of time! You need to go for it and see what happens. (This also means having a plan B in case your plan doesn’t work. That’s not negative thinking, it’s just smart and allows you to keep going, even if many experiments fail – and they will!).

You need: Lived experience. For your work to resonate with clients it needs to be about something real. Something you lived and that you know deep in your bones matters. However, lived experience can work for you, or against you! If you start revisiting the past from a place of fear, you’ll be reminded of everything that doesn’t work and all the reasons not to try. If you revisit the past from an emotional space of trust, then you’ll see how all your experiences brought you something and it’s worth it to keep going, even if things work out differently than you expect.

You need: A tried and true way to recognize and shift when you’re stuck in procrastination.

Your emotional starting position can make or break your day, your week, and your business. So it’s important to know where you’re at. Take time to get into a better-feeling space if you’re just going round and round the Fear Hamsterwheel.

I made you an infograph to make it really clear.

(Click the image below to zoom in and/or print a copy as a reminder)

venn diagram on the role of good ideas, procrastination, taking action and lived experience in starting a business


Need a hand figuring out how to get back to trust? Or have other issues that are keeping you awake at night? Set up a Biz Clarity Call with me to talk through it and get a new way forward.


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