Blog Archives

3 Ways to make Free Offers Work in your Sensitive Business

Posted on March 25, 2017 by Caroline van Kimmenade

Of course, most of the time, it can’t. If you’re of the “let’s save the world, and let’s do it now” persuasion, you might be more than ready to ditch long-term sustainability. You just want to invest in the wellness … Continue reading →

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3 Big Reasons to Choose a Focus (niche) even if you really don’t want to

Posted on September 2, 2017 by Caroline van Kimmenade

Helping everyone sounds great, right? And I’m pretty sure that that special thing you do would help lots of different people. How could you possibly choose a niche and narrow down? So here are three big reasons to niche:

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Energy Congruency is the Key to a Thriving Business

Posted on March 30, 2018 by Caroline van Kimmenade

Energy congruency means that if you say you are all about something and that you help people with this thing, you make sure you are that person in your personal life too. And if you’re not, you do something about … Continue reading →

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The Missing Piece: Why Marketing Rules are Not Working

Posted on March 19, 2019 by Caroline van Kimmenade

I’m currently working with a client on her marketing strategy – which is fun! And it made me realise something more clearly: When I help her understand what marketing is for her work, the nitty gritty rules are different than … Continue reading →

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